Wireless Tariff War – Scope for More + Multi SIM a Mass Reality India
At the beginning of this quarter, Reliance Communications took a daredevil step from the incumbent pack and introduced the Simple Reliance Tariffs forcing others to have a re-look at their Tariff plans and thus began a full fledged Mobile Tariff War. I then told that Simple Reliance is a great tariff plan and their was scope for more innovative tariff structures. To satiate my judgment, I ran a small survey on this blog for over 2 weeks and broadly 128 voters think like I did 
- 50% approved that Simple Reliance is their favorite plan
RCom Reveals – Wireless Revenues Included Handset Sales – Discrepancy in Revenues Explained
This has come as a surprise to me and most of the analysts in the call that Reliance Communications booked revenues by sales of proprietary CDMA handsets as Wireless Revenues. JeeZ!!!! This means actual Wireless Services Revenues far below competitors ? Since Tata Indicom is unlisted, we don’t know about it. But Airtel & Vodafone did bundle handsets, did they also do the same ? This explain the discrepancy in Wireless Revenues reported by the company to BSE & NSE and that reported by TRAI. [ Anyway, I am not an accounting major to audit and pin-point, but you understand the practice followed here] More excerpts from the call as follows, [My comments in Brackets] Read more
Airtel Freedom Plus – 20% to 44% Expensive than Simple Reliance Tariffs
Yesterday at the Analyst call, Bharti Airtel executives denied to cut call tariffs. However, shortly after they announced Airtel Freedom Plan which is the Biggest Marketing Gimmick by Bharti Airtel.
Airtel is clearly worried about two competitors – Reliance Communications and Tata DoCoMo and hence the new tariff plan. Airtel Freedom Plan is based on the core themes of DoCoMo’s Per Second Billing and RCom’s Simple Tariffs which the customers are demanding. Airtel’s marketing team designed this Read more
Bharti Airtel – Banking on Brand + Coverage + Won’t Match Lowest Tariffs
The management of Bharti Airtel hosted Analyst call this afternoon and continued to reaffirm their stand that Tariff cut is uncalled for by them. Mr. Akhil Gupta said,
As seen time and again, STRONGER Player do emerge winner even though they suffer in short term. Lost to new operators will be irreparable. We are Truly Integrated Telco with 35% of EBITDA from non-wireless business. We acknowledge that price is important but as market leader, we do not find any reason to match Lowest Common Denominator. We may suffer temporary setback in Revenue / profit Growth, but in the long run we have a great opportunity.
Mr. Manoj Kohli said, Read more
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