Pubmatic / Komli Platform Helping Large Publishers Increase eCPM
This blog may not be categorized into the category of Big Publishers [ couple of millions of Page Views / Month]. However, volunteering to be the Webmaster for others, I am looking for a solution to monetize big inventory across 3 different verticals. At first I thought Google was the best Advertising Platform [sure, it is for Search Marketing], however, Google Adwords data suggests that rates have been knocked off by as much as 30% in the past 4 months [I am talking on India specific keywords].
PubMatic / Komli has done a good job acting as a B2B facilitator between Advertisers and Publishers. Their recently released reports claim that Publishers have been able to see a mark-up in eCPM across various categories.
- Entertainment + 51.4 %
- Gaming+ 148.3%
- Men’s Interests+ 148.4 %
- Music + 121.8 %
- Real Estate + 138.6 %
- Reference+ 177.9 %
- Social Network 215%
PubMatic has successfully solved the problem of Static Ad Network Daisy Chain [Ads are Fixed and if Advertiser decides to Wihdraw, Space is blank - 80% of the inventory is unsold at times] by developing Algorithm and introducing a new concept of Dynamic Ad Ad Network Daisy Chain [On the fly get the best Ad suitable for the Spot, so essentially, an Ad is served 30-300% increase in eCPM]. This should really help Large Publishers [ atleast 1 million Page Views Per Month]
PubMatic has more than 300 Advertising Networks hooked up to its system to serve 5,500 large publishers. The success of Google is attributed mainly for developing Contextual based Ad serving system. Not sure how good PubMatic’s Ad System is, when it comes to Contextual serving. However, more and more advertisers are moving towards brand building by serving Display Ads, PubMatic may well be considerd as a choice. If you have used or currently using PubMatic, do let us know your experience. Download the report here [PDF]
Bharti Airtel – Q1FY09 Results Insight
Mobile services still constitute majority of the revenues with Enterprise Services gaining traction. Airtel reported a profit of Rs 20bn for Q1 FY09 up 25.7% compared to Q1 of last FY. Here is a quick summary of the results,
- Mobile Customers increased to 69.38 mn at the end of June-08 commanding a 24.2% all India wireless subscribers market share.
- Mobile ARPU decreased to Rs 350 from Rs 357 a quarter ago. However we have a positive surprise, Minutes of usage went up from 507 to 534.
- EBITDA margin for the segment declined ~480 bps sequentially to 30.7%, jump in network operating costs (up 11% Q-o-Q) seem to be the key reasons for the decline in margins.
- Airtel’s wireline service now spans 94 Indian cities serving 2.393 mn customers with ARPU / Month of Rs 1,138. DSL broadband customer base stood at 0.853m at the end of June-08. It was also voted as the Best ISP in the PC World Broadband Survey.
- Carrier Enterprise Services recorded a growth of of 70% over the corresponding quarter last year.
Unfortunately missed the Con Call, waiting for the transcripts to see if any aggressive investment plans for WiMax or Broadband in the forthcoming quarters.
Technical Administrator for WordPress
Kamla is looking for some a Web 2.0 guru familar with podcasts and webcasts. WordPress is built on LAMP, so if that’s your core skill set and looking for some extra bucks, read on… this is a paid part-time position and you must be in Bangalore / Bengalooru
Responsibilities include:
1.Must be familiar with WordPress blogging engine and major plugins. A strong familiarity with WordPress templates and how to customize them.
2.Have hands-on-experience with PHP and JavaScript to debug existing issues and make minor change in customization of plugins.
3.Knowledge of RSS feeds, Google Urchin, Feedburner and other analytic and web tracking software.
4.Understanding of database and sql will be a major add-on. There is is no major development required for this.
Please send your resume: kamlabhatt AT gmail.com
Weekend Update
Apart from ADC reduction, Pragati Maidan was the host to Convergence India 2007. Nikhil has an update here. BSNL introduced unlimited broadband for business. Nokia N95 will be launched in India by April-1st and the expected cost is Rs 42,000. Google Asia-Pacific Chief, Sukhinder Singh Cassidy speaks about her India plans. Unilever promoted Social Networking site Sunsilk Gang of Girls marches ahead with launch of GoG TV and Jobs.
Right from the day Vodafone’s bid was accepted by Li, I have said the deal will sail smoothly. Now in retrospect, the FIPB deferring decision on approving Vodafone Essar deal on March-21st and the subsequent cabinet nod for 74% FDI in Telecom on March-23rd looks like a staged drama 
Tags: Mobile India, Telecom India, Vodafone, Broadband India
TRAI invites suggestions on DTH
Even though it has been a couple of years since DTH [a.k.a Dish TV] has been launched in India, TRAI wants your expert suggestions now. TRAI specifically wants to know about,
- Interconnection issues – Standardizations and provision of access to broadcasters
- Quality of Standards – TRAI is wondering if it can fix the same standards as it has for Telcos.
- Interoperability of Set Top boxes – TRAI wants to know if Set Top boxes should be made interoperable technically or commercially ?
I would suggest that you drop a line to Mr. R N Chuobey [Advisor - TRAI rnchoubey@rediffmail.com or Fax: +91-11-23220442] asking TRAI to make the Set Top boxes technically interoperable as we have already seen the fate of Mobile handsets with CDMA service providers in India.
Tags: DTH, DishTV India, TRAI
IndiaPlaza – Books and Mobile Price Challenge
IndiaPlaza is running a Price Challenge offer on Mobile Phones and Books. The offer is as simple as this, find a retailer – either online or offline (Brick and Motar) who is selling a Book or Mobile phone at cheaper price than IndiaPlaza and collect twice the difference of the amount as gift voucher to spend on IndiaPlaza.in if IndiaPlaza is expensive.
I was purchasing these two books ISBN 8131702391 / 8129704056 and had a price check at FirstandSecond.Com and IndiaPlaza and found it cheaper on IndiaPlaza. However, I have found few mobile phone vendors offering cheaper prices than IndiaPlaza, but lets see if IndiaPlaza will accept it.
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