For any Business, Online Advertising is another channel to reach potential customers and at the end of the day its all about RoI. In the context of this, here are the view of one of the large advertising agencies which handles Billion Dollar retail clients promotion on Facebook Inc and Google as well.
There was a big rush of retailers / e-tailers who have been interested in running ads on Facebook. Over the past year or so, they tried it out for a month or little more, and they’re just not seeing the ROI that they need to generate. So they give up on it.
How does Facebook Ads differ from Display Ads ?
Advertising specialists suggest that the demographic targeting that was Facebook’s specialty with further information about users, their likes, dislikes, their interests, etc just isn’t as telling as some of the behavioral information that they apply to the display world and search marketing. Thus, Facebook is moving towards the Facebook Ad Exchange model where you are going to be able to bring some of that behavioral information to bear on bid choices.
Getting expertise from the traditional display world Facebook’s Ad exchange may go live in the next 2 or 3 months and help realize any Advertiser’s ultimate Goal – Generate Sales.
Long Term Opportunities Galore for Facebook
The behavioral information that advertisers use for display and the really precise demographic information that Facebook ads offer are ultimately going to help. It’s a little surprising that those two seem to be rolled off in the near term, but in the long run Facebook definitely has some advantages in knowing about users. It’s just they haven’t got the perfect model quite yet to unlock the value.
Google on the other hand is trying to encash upon its previous FREE Google Shopping / Product Search as Amazon is increasingly becoming a Larger Platform on the Web and Mobile Space.