According to NTT DoCoMo’s investor presentation, Tata DoCoMo GSM Wireless services which went live in South India on June 24th has managed to add a whopping 1.8mn subscribers. This represents approximately 50% market share of net-adds, based on Jun-09 figures, in the five Southern circles where TTSL launch GSM in end-June.
Tata DoCoMo USP is “per second” billing (i.e. 1p/sec for local calls); Analysts estimate implied ARPM to be at a 25% discount to industry. Tata DoCoMo expects to launch GSM in Mumbai in August, and complete its pan-India roll out in FY10.