The bug for being Numero Uno has severely bitten Mr. Anil Ambani and his team 🙂 The core team keeps announcing things one after the other even before the products are ready. For instance, they announced the launch of Reliance Mobile Money Transfer in a filing with the Stock Exchange Mumbai on the 6th and I just a while ago called Reliance Customer Care who had no idea about what Reliance Mobile Money Transfer was. Great!
They are in the news yet again today, Reliance Communications has tied up with Sulekha to launch Local / City Search on Mobile. Each search will cost a customer accessing this service through R World Rs 3. I don’t find any compelling reason to use this service when we have Freebies like OnYoMo’s Mobile Search or JustDial’s local call [3999 9999] to get information on the move.
Quickly I want to review OnYoMo’s mobile city search. The site [connectivity] and UI are really cool [GPRS and the Mobile Web is still evolving in India and Airtel’s connection speed is around 28 Kbps]. As you can see I was looking for Chinese Restaurants on Airport Road, Bangalore. OnYoMo’s engine is not quite intelligent and it returned results for “Chinese” matching any “Road”. Had those unwanted results at the bottom, I would have bothered less.
Scrolling down does lead me to the restaurant I had in mind – Megabowl and I am not disappointed. However, the Call and Save options don’t work yet, it would have been really cool and would qualify for the WOW factor, had they been working. I am sure you are an intelligent consumer and know where to look for information now, especially if you are on the Web, then you have half a dozen choices – Google, Yahoo!, JustDial, Burrp, YellowPages, etc.
Tags: Local Search, Mobile Search, City Search India, Yellow Pages
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