Online Classifieds Market in India pegged at $25 Million
The online classifieds market in India is roughly pegged at Rs 100 crore [$25 Million] and growing upwards of 50% YoY according to Sulekha CEO, Satya Prabhakar. Majority of the business comes from Metros and Tier-1 cities in India. Also, the volume of transactions happening online is just 20% with the potential to reach 100%. Sulekha is particularly popular amongst NRIs while Craigslist, IndiaList, Kijiji and Rediff continue to thrive online in India.
Kijiji [a subsidiary of eBay] receives 400,000 unique visitors every month and is monetized by Google Adsense. eBay has its own AdContext program under construction for several quarters now, but I wonder if it will ever go live 
Kijiji is toying with the idea of localization in Hindi and Tamil on a pilot basis. However, Harish Bahl of Smile Interactive thinks that most transactions can happen in English while sites which are content oriented need to be localized. Time frame when localization will be demand more than ever is – 2 years.
Tags: Online Classifieds, Internet India, Web India, Online Advertising
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[...] Having lost majority of the market in China to rival, Baidu, the big 3 are embracing the Indian internet market developing tools and content for the regional diversity. Yahoo! India has launched 7 regional language portals – Hindi, Gujarati, Kannada, Malayalam, Punjabi, Telugu and Tamil. This is a step in the right direction considering the fact that only 9% of India’s newspapers are in English, 42% in Hindi and 49% in other local languages. Google labs has released Indic Transliteration and iGoogle Gadgets. I tried the transliteration tool but it is far from being matured and lacks the usual Google’s Cool and Wow factor. eBay’s Kijiji is trying to launch localized version in Hindi. [...]