Comments on: Can mGinger and AdMad really survive ? http://convergence.in/blog/2007/07/02/can-mginger-and-admad-really-survive/ linking diversity! Mon, 21 May 2012 05:00:38 +0000 hourly 1 http://wordpress.org/?v=3.3.2 By: goBroadband » Blog Archive » 160By2 - SMS based Advertising Startup http://convergence.in/blog/2007/07/02/can-mginger-and-admad-really-survive/comment-page-1/#comment-80013 goBroadband » Blog Archive » 160By2 - SMS based Advertising Startup Thu, 26 Jul 2007 09:29:30 +0000 http://convergence.in/blog/2007/07/02/can-mginger-and-admad-really-survive/#comment-80013 [...] days ago I had couple of questions on my mind about throwing away money to read SMS as offered by mGinger, mGarlic, adMad, m-earn etc. We had a response from 160By2 team which is [...] [...] days ago I had couple of questions on my mind about throwing away money to read SMS as offered by mGinger, mGarlic, adMad, m-earn etc. We had a response from 160By2 team which is [...]

]]> By: Jerry http://convergence.in/blog/2007/07/02/can-mginger-and-admad-really-survive/comment-page-1/#comment-78453 Jerry Tue, 17 Jul 2007 03:24:50 +0000 http://convergence.in/blog/2007/07/02/can-mginger-and-admad-really-survive/#comment-78453 I just don't understand what difference it makes for the advertisers when they use mGinger or any of its ilk. Even now, they can send out thousands of (Context based using profile) ad messages to phones through the operator, and frankly, no one looks at it. With mGinger, people will get paid to recieve SMS, but there is no surety that the ad will be read. So the advertisers end up gaining nothing. Remember, SMS ads are different from Banners on web pages, which you may not be able to avoid. So in the long run, if no value is getting added to the advertisers, the service will fail. I just don’t understand what difference it makes for the advertisers when they use mGinger or any of its ilk. Even now, they can send out thousands of (Context based using profile) ad messages to phones through the operator, and frankly, no one looks at it. With mGinger, people will get paid to recieve SMS, but there is no surety that the ad will be read. So the advertisers end up gaining nothing. Remember, SMS ads are different from Banners on web pages, which you may not be able to avoid.
So in the long run, if no value is getting added to the advertisers, the service will fail.

]]> By: Sathish Nair http://convergence.in/blog/2007/07/02/can-mginger-and-admad-really-survive/comment-page-1/#comment-77259 Sathish Nair Thu, 12 Jul 2007 13:36:55 +0000 http://convergence.in/blog/2007/07/02/can-mginger-and-admad-really-survive/#comment-77259 Sanyog.. gimme a call BLR - 9945588332. Lets see if we have anything mutually beneficial. Once aviled your service.. i can opine with facts and figures.. thx n regards, Sanyog.. gimme a call BLR – 9945588332. Lets see if we have anything mutually beneficial. Once aviled your service.. i can opine with facts and figures.. thx n regards,

]]> By: Chetan http://convergence.in/blog/2007/07/02/can-mginger-and-admad-really-survive/comment-page-1/#comment-73926 Chetan Wed, 04 Jul 2007 14:30:44 +0000 http://convergence.in/blog/2007/07/02/can-mginger-and-admad-really-survive/#comment-73926 Sanyog: I read on your website that, ...ads that are served into the messages are contextual, served by our patent pending ad server engine.... So you have the next Salar Kamangar working for you ;-) I don't see any patents from mGinger or AdMad yet. But they may change the direction and start following you :-) Sanyog:

I read on your website that,
…ads that are served into the messages are contextual, served by our patent pending ad server engine….

So you have the next Salar Kamangar working for you ;-) I don’t see any patents from mGinger or AdMad yet. But they may change the direction and start following you :-)

]]> By: Sanyog Jain http://convergence.in/blog/2007/07/02/can-mginger-and-admad-really-survive/comment-page-1/#comment-73865 Sanyog Jain Wed, 04 Jul 2007 10:46:19 +0000 http://convergence.in/blog/2007/07/02/can-mginger-and-admad-really-survive/#comment-73865 Quite an insightful and nostalgic analysis :) We have recently launched a service on 160by2.com in India that aims to be a serious contender in mobile marketing space. We have been getting terrific response from our users as well as small & large advertisers. Will be keen to get your feedback on 160by2. Quite an insightful and nostalgic analysis :)
We have recently launched a service on 160by2.com in India that aims to be a serious contender in mobile marketing space. We have been getting terrific response from our users as well as small & large advertisers.
Will be keen to get your feedback on 160by2.

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