When Rajesh Sawhney, President Reliance Entertainment presented Zapak gaming plans to the chief of RCom, Anil Ambani, Anil is understood to have said Rajesh, “Get Gamming Buddy“. This has equally motivated the chief of wireless division, Shukla to drive the falling ARPUs higher by offering value added services and content on Mobile. RCom today became the first company in India to launch a mobile feature film, “Ctrl+Alt+Del” starring Rahul Bose to Reliance Mobile subscribers.
Ctrl+Alt+Del is a 25 minute movie under the genre – Romance has won acclaim at various international film festivals [Atlanta and Plam Beach International festivals]. The movie is accessible on Reliance Mobile under “Movies N More” and is available at price of Rs 15 per 5 Minute online streaming. [Sure it’s expensive, compared to the Reliance business model of “Channa Key Bhav” :-)]
Reliance Mobile also has made available Mahabharat, Malgudi Days and other popular TV sops to its subscribers.