Mobile PolyTunes market expected to touch Rs750 crores
April 19, 2006 · Filed Under Mobile
ET reports that the Mobile Music/Movies(Polytunes) market is expected to touch Rs750 crores by the end of this year. Once again leading the pack is Airtel with 33% of its subscribers already using this service. Check out their Airtel Live website.
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[...] Mauj Telecom has been the front runner in m-enabling the bollywood content for cell phones. Earlier this year I had reported about the Mobile music market touching Rs750 crores [$166 Million]. With the release of superhit movie, Lage Raho Munnabhai, Spiel Studios signed up Arshad Warsi the co-hero and released a mobile based game, Arshads Fight Club setting a new trend in the Indian mobile industry – Developing bollywood content based games for mobile. Mobile content developers are busy developing games based on local Indian movies. [...]